Learning Format: Live Classes + Recordings

PG Certificate in Healthcare Market Research, Competitive Intelligence & Data Analytics Become a Healthcare Data Analyst/Market Research Expert in 6 Months

5 ( 13+ reviews )

Salary Potential:

Entry-level: ₹4–9 LPA | Mid-level: ₹10–15 LPA | Experienced: ₹17–25 LPA

Course Duration 4 months
Seats 30
Mode 100% Online
Your journey with us begins now!

Kindly share your basic details

I hereby accept the Terms of Service and Privacy Policy

Programme Details

The pharmaceutical and healthcare industry is evolving faster than ever. As innovations emerge, companies must understand not only what's happening in the market but why. Market access, pricing strategies, patient preferences, and competitor moves shape every business decision. This programme is designed to help you master three essential pillars that drive this ecosystem - Healthcare Market Research, Competitive Intelligence, and Data Analytics.

Pharma Market Research helps organisations uncover what doctors, patients, and the market really need. Professionals learn to gather insights from diverse sources like hospitals, patient surveys, online data, interviews with the KOLs and sales reports. Through these reports, they understand how drugs perform, what prescribers prefer, and where new opportunities lie. These insights guide product or services launches, portfolio planning, and marketing strategies.

Jobs available: Market Research Associate, Business Analyst, Market Insights Executive.

Competitive Intelligence (CI) means collecting, analyzing, and interpreting information about competitors, products, markets, and technologies to make smarter business decisions.

In short, it answers:

"What are our competitors doing, and what should we do next?"

CI helps pharmaceutical companies stay one step ahead by tracking competitor activity across drug pipelines, clinical trials, regulatory filings, and commercial strategies.

CI professionals analyze company reports, patents, conference data, and scientific publications to generate actionable insights that guide leadership in anticipating trends, managing risks, and shaping future strategy.

Jobs available: Competitive Intelligence Analyst, Pharma Strategy Associate, Business Research Specialist.

Data Analytics ties it all together. With millions of healthcare data points from sales and prescriptions to patient outcomes, analysts use tools like Excel, Power BI or python to clean, interpret, and visualise trends. These insights empower decision-makers to forecast market behaviour, optimise performance, and predict emerging opportunities.

Jobs available: Data Analyst, Business Intelligence Executive, Healthcare Data Specialist.

Academically's Post Graduate Certificate Course in Healthcare Market Research, Competitive Intelligence and Data Analytics bridges the gap in a world where:

  • Pharma and biotech companies compete fiercely in therapeutic areas
  • Health-tech startups disrupt legacy players
  • Payers and governments demand evidence-backed value arguments
  • Real-world data, claims databases, and digital health datasets reign

By the end of this programme, you'll know how to collect, analyse, and interpret real-world healthcare data, evaluate market and competitor trends, and deliver insights that shape the future of global pharma and healthcare strategy.

Why Choose Healthcare Market Research, Competitive Intelligence & Data Analytics as a Career?

~₹17–26 LPA

Average salary of CI-Data Analytics roles in India reflects the strategic value of this skillset

USD 127.21B

Global health informatics market projected growth by 2034 at 11.82% CAGR

8x-9x

More salaries abroad in top-tier countries

We train you to be a decision driver, not just a data handler. The Post Graduate Certificate course in CI & Data Analytics equips you to monitor pipelines, interpret clinical and market signals, apply statistical and machine learning models, and deliver actionable intelligence in the context of healthcare.

Eligibility Requirements for PG Certificate in Healthcare Market Research, Competitive Intelligence & Data Analytics

This programme is open to:

  • ✓ Medicine: MBBS, MD/MS
  • ✓ Dentistry: BDS, MDS
  • ✓ Pharmacy: B.Pharm, M.Pharm, Pharm.D
  • ✓ Masters or PhD in Life Sciences
  • ✓ MBA in Healthcare/Pharma management
  • ✓ Economics, Statistics, Business Analytics graduates
  • ✓ Working professionals in pharma research/strategy/analytics
  • ✓ Aspirants with quantitative aptitude & curiosity
💡 Bonus Points: If you have an undergraduate or postgraduate degree in any of the above, or demonstrable interest in data & healthcare, you qualify. Basic knowledge of statistics or Excel is a plus.

Programme Highlights

📚
Job-Aligned Curriculum

Designed by domain experts in pharma, market research, CI & analytics

🤖
AI-Enabled Tools

Work with Python, R, Tableau/Power BI, and advanced predictive modeling

💼
Real-World Projects

Pipeline mapping, competitor tracking, therapeutic area forecasts, market segmentation

👨‍🏫
Mentor-Led Sessions

Weekly live interactions, expert feedback, peer discussions

🎯
360° Career Support

Resume revamp, mock interviews, LinkedIn optimisation, employer bridge

🌍
Global Relevance

Frameworks applicable to the US, Europe, Australia, and Asia markets

🏆
Credential You Can Trust

Earn a certificate recognised by industry recruiters

This is not merely a P.G. certificate course. It's a career-defining launchpad to roles in strategy, intelligence, analytics, consulting, and market access.

Leveraging Technology and Data Analytics in HEOR

Top Recruiters Hiring CI & Healthcare Data Analysts

Join the growing workforce powering strategic decisions across pharmaceutical, biotech, and consulting sectors.

Sector Sample Employers
Strategic Consulting & CI firms Bain, BCG, Frost & Sullivan, ZS Associates
Pharma & Biotech Roche, Pfizer, Novartis, GSK, Biocon
Analytics & Research CROs IQVIA, Syneos, Optum, Parexel
Health-Tech/Digital Health Medtronic, Philips Health, ResApp, Practo, HealthifyMe
Market Research Agencies Kantar Health, IMS Health, Decision Resources Group

Top Industry Experts

This program is mentored by Dr. Akram Ahmad, our Founder and CEO. He holds a PhD in Medicine from the University of Sydney, Australia, and is a globally recognized academic and healthcare leader with over 14 years of experience across India, Malaysia, and Australia, with 110+ publications in peer-reviewed international journals.

He is joined by a global panel of experts from academia, the pharmaceutical industry, and consulting, offering real-world insights and career-focused learning to help you become job-ready for global roles in Healthcare Market Research, Competitive Intelligence, and Data Analytics (HMR-CI-DA).

Capstone Projects

You'll execute three integrated capstone projects simulating real industry challenges:

  • Therapeutic Area CI: Pipeline mapping, competitor intelligence, SWOT & scenario forecasts

  • Data Analytics: Claims-based analyses, trend modeling, clustering, survival estimations

  • Strategic Recommendation Dossier: Synthesise intelligence into strategic recommendations to stakeholders

These are not just projects and assignments. They reflect the daily responsibilities you will perform in real jobs and become part of your portfolio.

Become Job-Ready with Academically

  • Industry-Driven Design: We built this course for the healthcare & pharma consulting domain

  • Applied & Project-Based: You graduate with a portfolio, not just theory

  • Mentoring & Community: Small batches, live feedback, peer networking, AI-driven mock test

  • Placement Support: We connect you with recruiters & relevant support for your job hunt

  • Flexible & Online: Designed for working professionals anywhere in India or abroad

Programme Modules

  • Foundations of Healthcare Market Research & Competitive Intelligence

  • Healthcare Market Research & Data Sources

  • Data Analytics & Visualisation for CI

  • Predictive Modelling & Forecasting

  • Product Pipeline & Launch Strategy Analysis

  • Market Access, Pricing & Reimbursement Insights

  • Business Strategy & Decision Support

  • Real-World Evidence (RWE) & Data Integration

  • Ethics, Compliance & Global CI Frameworks

  • Career Launch & Capstone Project

Certificate Upon Completion

Earn the Post Graduate Certificate in Healthcare Market Research, Competitive Intelligence & Data Analytics by Academically Global after successful completion of the programme.

This certificate validates your expertise in market research, competitive intelligence, data analytics, and strategic decision support. These are key skills highly sought after across pharmaceutical, biotech, and consulting sectors.

Qualifying this P.G. certificate course will significantly enhance your credibility for roles such as Healthcare Market Research Analyst, Competitive Intelligence Analyst, Market Insights Specialist, Healthcare Data Analyst, and Strategy Consultant, equipping you to influence data-driven business decisions and competitive strategies in the global healthcare ecosystem.

Seats are limited. Don't miss your chance to be an industry-ready Healthcare Market Research or CI-Data Analyst trained by Academically Global.

Frequently Asked Questions

Healthcare Market Research and Competitive Intelligence (CI) involve structured gathering and interpretation of competitor, market, regulatory, and pipeline data to inform strategic decisions. In healthcare & pharma, CI combined with analytics enables firms to anticipate competitor moves, optimise launch strategies, and assess therapeutic trends with data-driven rigour.

Graduates from medicine, pharmacy, life sciences, business analytics, health economics, or related fields with a quantitative inclination. Working professionals in pharma, market research, healthcare tech, or analytics are equally welcome.

The course runs for 4 months. It’s delivered fully online, with live mentor-led classes, recorded content, case discussions, AI-based tests and hands-on assignments.

No deep pre-knowledge is required. We provide all the necessary knowledge and support to cover foundational statistics, Excel, and Python basics so all students begin on even ground.

You’ll use Excel/Power BI or Python and specialised market intelligence tools. You’ll also work with health datasets, claims, clinical trial registries, and market pipelines.

You’ll complete market research analysis, CI mapping, competitor benchmarking, clustering and forecasting analytics, strategic dossiers, and market intelligence deliverables modeled on real-world industry challenges.

Yes. We offer resume consultations, LinkedIn optimisation, AI-based mock interviews (behavioural + technical), and facilitate connections with employers in the market research/CI/analytics/pharma domain.

 Common roles include Healthcare Market Research Analyst, Competitive Intelligence Analyst/Lead, Market Strategy Analyst, Analytics Consultant, HealthTech Strategy, Market Access Insights, and Business Intelligence Lead.

 In India, entry-level roles often command ₹4–9 LPA; healthcare analytics roles begin ~₹6 LPA average; experienced CI/strategy roles command ₹17–26 LPA and more. Globally, senior professionals in pharma/consulting can command significantly higher remuneration depending on region and domain.

Yes. The certificate validates your ability to deliver in healthcare market research, CI, and analytics workflows valued by pharma, biotech, consulting, health tech, and research firms. Hiring managers respect project portfolios and demonstrable insights more than mere credentials and that’s exactly what you’ll graduate with.

Healthcare Market Research involves collecting and analyzing data about patients, healthcare providers, drugs, and medical devices to help companies make informed business decisions. It helps pharmaceutical and healthcare organizations understand market needs, competition, and trends, making it a critical skill for professionals entering global healthcare roles.

To succeed in this field, you need skills in data interpretation, report writing, market analysis, Excel, and presentation tools, along with a strong understanding of pharma and healthcare systems. A professional certification or course can help you develop these skills systematically.

After completing a Healthcare Market Research course, you can work as a Market Research Analyst, Business Intelligence Associate, or Healthcare Insights Specialist in pharma or consulting firms. Entry-level salaries in India typically start from ₹6–10 Lakh/year, with international roles going much higher.

Competitive Intelligence means tracking and analyzing competitors’ activities, including drug pipelines, clinical trials, patents, and market strategies. It helps companies stay ahead and make smart business decisions in a competitive pharma landscape.

A good Competitive Intelligence (CI) course teaches you how to gather and analyze competitor data, interpret patents, scientific publications, clinical trial registries, and build strategic insight reports used by pharma and consulting companies. You’ll also learn tools for market tracking and data visualization.

After completing a CI course, you can work as a Competitive Intelligence Analyst, Market Access Researcher, or Strategy Associate in pharmaceutical, consulting, or biotech companies. With experience, salaries can reach ₹15–25 Lakh/year or more in global roles.

Healthcare Data Analytics involves using data tools and techniques to analyze patient outcomes, clinical research data, and market performance. It helps healthcare companies make data-driven decisions for better care delivery and strategic growth.

You’ll learn tools like Excel, Power BI, SQL, Python, and data visualization techniques, along with key healthcare analytics concepts such as real-world evidence (RWE)clinical data management, and regulatory analytics.

After completing a healthcare data analytics course, you can work as a Data Analyst, Clinical Data Specialist, or Healthcare Insights Analyst in hospitals, CROs, or pharma companies. Entry-level salaries range from ₹8–12 Lakh/year, with international roles offering higher packages. 

Do you have more Questions ?