Programme Details
The pharmaceutical and healthcare industry is evolving faster than ever. As innovations emerge, companies must understand not only what's happening in the market but why. Market access, pricing strategies, patient preferences, and competitor moves shape every business decision. This programme is designed to help you master three essential pillars that drive this ecosystem - Healthcare Market Research, Competitive Intelligence, and Data Analytics.
Pharma Market Research helps organisations uncover what doctors, patients, and the market really need. Professionals learn to gather insights from diverse sources like hospitals, patient surveys, online data, interviews with the KOLs and sales reports. Through these reports, they understand how drugs perform, what prescribers prefer, and where new opportunities lie. These insights guide product or services launches, portfolio planning, and marketing strategies.
Jobs available: Market Research Associate, Business Analyst, Market Insights Executive.
Competitive Intelligence (CI) means collecting, analyzing, and interpreting information about competitors, products, markets, and technologies to make smarter business decisions.
In short, it answers:
"What are our competitors doing, and what should we do next?"
CI helps pharmaceutical companies stay one step ahead by tracking competitor activity across drug pipelines, clinical trials, regulatory filings, and commercial strategies.
CI professionals analyze company reports, patents, conference data, and scientific publications to generate actionable insights that guide leadership in anticipating trends, managing risks, and shaping future strategy.
Jobs available: Competitive Intelligence Analyst, Pharma Strategy Associate, Business Research Specialist.
Data Analytics ties it all together. With millions of healthcare data points from sales and prescriptions to patient outcomes, analysts use tools like Excel, Power BI or python to clean, interpret, and visualise trends. These insights empower decision-makers to forecast market behaviour, optimise performance, and predict emerging opportunities.
Jobs available: Data Analyst, Business Intelligence Executive, Healthcare Data Specialist.
Academically's Post Graduate Certificate Course in Healthcare Market Research, Competitive Intelligence and Data Analytics bridges the gap in a world where:
- Pharma and biotech companies compete fiercely in therapeutic areas
- Health-tech startups disrupt legacy players
- Payers and governments demand evidence-backed value arguments
- Real-world data, claims databases, and digital health datasets reign
By the end of this programme, you'll know how to collect, analyse, and interpret real-world healthcare data, evaluate market and competitor trends, and deliver insights that shape the future of global pharma and healthcare strategy.
Why Choose Healthcare Market Research, Competitive Intelligence & Data Analytics as a Career?
~₹17–26 LPA
Average salary of CI-Data Analytics roles in India reflects the strategic value of this skillset
USD 127.21B
Global health informatics market projected growth by 2034 at 11.82% CAGR
8x-9x
More salaries abroad in top-tier countries
We train you to be a decision driver, not just a data handler. The Post Graduate Certificate course in CI & Data Analytics equips you to monitor pipelines, interpret clinical and market signals, apply statistical and machine learning models, and deliver actionable intelligence in the context of healthcare.
Eligibility Requirements for PG Certificate in Healthcare Market Research, Competitive Intelligence & Data Analytics
This programme is open to:
- ✓ Medicine: MBBS, MD/MS
- ✓ Dentistry: BDS, MDS
- ✓ Pharmacy: B.Pharm, M.Pharm, Pharm.D
- ✓ Masters or PhD in Life Sciences
- ✓ MBA in Healthcare/Pharma management
- ✓ Economics, Statistics, Business Analytics graduates
- ✓ Working professionals in pharma research/strategy/analytics
- ✓ Aspirants with quantitative aptitude & curiosity
Programme Highlights
Job-Aligned Curriculum
Designed by domain experts in pharma, market research, CI & analytics
AI-Enabled Tools
Work with Python, R, Tableau/Power BI, and advanced predictive modeling
Real-World Projects
Pipeline mapping, competitor tracking, therapeutic area forecasts, market segmentation
Mentor-Led Sessions
Weekly live interactions, expert feedback, peer discussions
360° Career Support
Resume revamp, mock interviews, LinkedIn optimisation, employer bridge
Global Relevance
Frameworks applicable to the US, Europe, Australia, and Asia markets
Credential You Can Trust
Earn a certificate recognised by industry recruiters
This is not merely a P.G. certificate course. It's a career-defining launchpad to roles in strategy, intelligence, analytics, consulting, and market access.
Top Recruiters Hiring CI & Healthcare Data Analysts
Join the growing workforce powering strategic decisions across pharmaceutical, biotech, and consulting sectors.
| Sector | Sample Employers |
|---|---|
| Strategic Consulting & CI firms | Bain, BCG, Frost & Sullivan, ZS Associates |
| Pharma & Biotech | Roche, Pfizer, Novartis, GSK, Biocon |
| Analytics & Research CROs | IQVIA, Syneos, Optum, Parexel |
| Health-Tech/Digital Health | Medtronic, Philips Health, ResApp, Practo, HealthifyMe |
| Market Research Agencies | Kantar Health, IMS Health, Decision Resources Group |
Top Industry Experts
This program is mentored by Dr. Akram Ahmad, our Founder and CEO. He holds a PhD in Medicine from the University of Sydney, Australia, and is a globally recognized academic and healthcare leader with over 14 years of experience across India, Malaysia, and Australia, with 110+ publications in peer-reviewed international journals.
He is joined by a global panel of experts from academia, the pharmaceutical industry, and consulting, offering real-world insights and career-focused learning to help you become job-ready for global roles in Healthcare Market Research, Competitive Intelligence, and Data Analytics (HMR-CI-DA).
Capstone Projects
You'll execute three integrated capstone projects simulating real industry challenges:
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Therapeutic Area CI: Pipeline mapping, competitor intelligence, SWOT & scenario forecasts
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Data Analytics: Claims-based analyses, trend modeling, clustering, survival estimations
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Strategic Recommendation Dossier: Synthesise intelligence into strategic recommendations to stakeholders
These are not just projects and assignments. They reflect the daily responsibilities you will perform in real jobs and become part of your portfolio.
Become Job-Ready with Academically
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Industry-Driven Design: We built this course for the healthcare & pharma consulting domain
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Applied & Project-Based: You graduate with a portfolio, not just theory
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Mentoring & Community: Small batches, live feedback, peer networking, AI-driven mock test
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Placement Support: We connect you with recruiters & relevant support for your job hunt
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Flexible & Online: Designed for working professionals anywhere in India or abroad
Programme Modules
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Foundations of Healthcare Market Research & Competitive Intelligence
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Healthcare Market Research & Data Sources
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Data Analytics & Visualisation for CI
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Predictive Modelling & Forecasting
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Product Pipeline & Launch Strategy Analysis
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Market Access, Pricing & Reimbursement Insights
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Business Strategy & Decision Support
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Real-World Evidence (RWE) & Data Integration
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Ethics, Compliance & Global CI Frameworks
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Career Launch & Capstone Project
Certificate Upon Completion
Earn the Post Graduate Certificate in Healthcare Market Research, Competitive Intelligence & Data Analytics by Academically Global after successful completion of the programme.
This certificate validates your expertise in market research, competitive intelligence, data analytics, and strategic decision support. These are key skills highly sought after across pharmaceutical, biotech, and consulting sectors.
Qualifying this P.G. certificate course will significantly enhance your credibility for roles such as Healthcare Market Research Analyst, Competitive Intelligence Analyst, Market Insights Specialist, Healthcare Data Analyst, and Strategy Consultant, equipping you to influence data-driven business decisions and competitive strategies in the global healthcare ecosystem.
Seats are limited. Don't miss your chance to be an industry-ready Healthcare Market Research or CI-Data Analyst trained by Academically Global.
